From Handloom Heritage to Retail Excellence.
Incorporated in the year 1997, Rational Handloom Co. Pvt. Ltd (RHCPL) 's origin dates back 4 decades ago in 1979. Currently operating as an established and prestigious brand by the name of 'National Handloom Corporation'.
National Handloom Corporation has pioneered retail business of super stores with fine ageing trust of numerous reputed suppliers in a broad spectrum of premium quality handloom products and accessories, covering home décor, handicraft, crockery, and furniture items along with clothing, FMCG and groceries.
Having witnessed and served customers for years RHCPL has registered a steady growth in the competitive retail market and has become a coveted brand supplying high-end retail handloom retail products to numerous stores across the country and also at their 16 mega stores in Rajasthan and Gujarat.
RHCPL has been continuously evolving the retail market scenario in India since its foundation days by implementing clean trade practices, attention to detail to customer requirements, all with a highly professional approach.
Mr. Lalit Mehta
Mr. Lalit Mehta, a visionary leader, promoter and the director of RHCPL created the brand of and for the masses with an impeccable vision and hard work, which has created its own unique place and brand name in the retail industry of India.
Mr. Mehta imagined and conceptualized the retail stores chain, even before the term became a common business practice. Mr. Mehta has been in the retail industry since 1979, the year marking the beginning of the operations for the company. It was incorporated 18 years later, in the year 1997.
Mr. Mehta made collective growth an integral part of the company, making RHCPL a bigger, better and trusted name in the industry. it is due to his principled approach, focus and unwavering commitment to build an affordable and reachable brand for the masses, that National Handloom has become a household name in the market today.
Mr. Veer Bhadra Mehta
Mr. Veer Bhadra Mehta entered the business at an early age, learning the organisation from the ground up at a stage when most are still observers. That early exposure shaped his instinct for operations, relationships, and decision-making, long before titles followed.
Known for his dynamic vision and modern outlook, he brings a fearless yet measured leadership style to National Handloom Corporation. His approach is direct, adaptive, and rooted in action, balancing tradition with the demands of a rapidly evolving market.
Under his leadership, the company is actively expanding its presence across Gujarat and Rajasthan, strengthening its regional footprint while maintaining consistency in quality and delivery. Growth, for him, is not just geographic, but structural, built on systems that scale and relationships that last.
Veer is widely respected for cultivating robust, trust-driven relationships with vendors and clients alike. He believes that long-term partnerships are the backbone of any sustainable enterprise, and this philosophy reflects across the company’s operations.
As Managing Director, Veer represents a new generation of leadership, one that is bold in vision, disciplined in execution, and deeply committed to carrying the legacy forward with relevance and resilience.
Vision & Mission
With more than 4 decades of experience in the competitive retail industry, we aim to further develop our product portfolio and cater to the clients meeting every relevant specification with flawless professionalism. We believe in creation of sustainable value for each stakeholder directly or indirectly related to our business.
In the last decade, we have been able to significantly grow our YoY turnover (except the year affected by COVID-19) and are confident to further accelerate the growth rate, increasing our market share in the industry. We strive for excellence and never compromise on the quality front.
It is our cherished dream to impact the society positively on a larger scale through world-class business practices, based on values, strategies and modern technologies. We consider ourselves privileged to play an important role in the retail landscape of the country. We are diligently marching forward to become even bigger, with foundations of trustworthiness, hard-work, sincerity and innovations.
Milestones & Expansion
In the near future, RHCPL aims to grow rapidly, further establishing its mark and enhancing its reputation in the retail industry of the country. The brand is focusing on relentless growth with a well-defined plan.
With 3 stores in the pipeline. The company has assessed the rentals ranging from 0.2% to 0.3% monthly of the full property value. The company is focusing on increasing its footprint in Gujarat by opening more stores in Surat and Ahmedabad.
The stores shall be launched in locations hitherto untapped and with virtually no presence of any similar stores at a said location, aimed at
serving untapped urban pockets. The goal is to achieve and cross the mark of Rs 1,000 crores in coming 3 years, convincingly. We are concentrating on expanding the stores on franchisee/leasehold basis to ensure a healthy, unhindered cash flow.